Transforming into more than an online shop.
Zalora already has the advantage of having a social media platform which is very vital in the marketability and availability of a fashion brand. It is no wonder why some retail giants put up their own online platform as well to level the sales up. Also, research have shown the gradual and continuous shift of shopper's behavior from a very exhausting walk in a mall to just a convenient swipe of the fingertip. So why not double the money; and sell own uber-affordable and stylishly cool designs on top of other's products. Zalora's latest collection might considered the behavior of Millennials in terms of technological device usage, but the brand still managed to create pieces every ages will find appealing.
Life is A Jernih
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